Image: uschamberfoundation

From enhancing real estate values, to fostering local businesses, preservation keeps historic main streets and downtowns economically viable. In places that have preserved their historic character, heritage tourism is a real and tangible economic force. 

Developers are discovering that money spent rehabilitating historic buildings is an investment in the future—these structures become showpieces of a rejuvenated city and spaces for new and existing businesses to prosper.

Featuring preservationists, economists, businesses, and regional success stories, this virtual program will provide a deep dive into the lesser-known advantages of revitalizing and repurposing historic spaces.