1.5 ConEd Learning Hours
2:00 p.m.‐ 3:30 p.m.
This presentation delves into the immense possibilities of a strong social media presence for architects. With captivating anecdotes and industry insights, attendees discover how platforms like Instagram, Twitter, and LinkedIn effectively connect architects with clients and colleagues. Learn how leveraging social media can foster collaboration, promote architectural achievements, and cultivate an influential online persona, propelling architects into the spotlight.
The presentation emphasizes authenticity, meaningful connections, and professionalism in the digital realm, addressing common concerns and providing strategies to maximize benefits. Additionally, the talk highlights social media's talent acquisition potential, teaching architects how to attract top talent by showcasing their firm's culture, design philosophy, and notable projects. By the session's end, architects are inspired to harness social media's power, amplifying their architectural vision, nurturing relationships, and attracting talent to their firms.
Learning Objectives
1. Explore the possibilities and benefits of a strong social media presence for architects.
2. Develop strategies for establishing authority and promoting architectural work effectively.
3. Cultivate influence, expand networks, and learn from other creators in the architectural industry through social media.
4. Learn to maintain authenticity, professionalism, and mitigate risks while leveraging social media for talent acquisition.
Dory Azar, OAA, Architect
Dory Azar Architect Inc.
Dory Azar is an architect and social media influencer who captivates large audiences with his distinctive blend of architectural knowledge and humour. With more than 150,000 followers on Instagram and 90,000 on TikTok, Dory's videos have amassed over 65 million views and over one million shares. Dory has redefined the way people perceive architecture through his laid‐back approach, demystifying a profession that can seem enigmatic to the public. His unique take on discussing architecture has been featured in media outlets such as The Daily Mail, Archello, and City Life Magazine.