Time 11 AM – 12:30 PM
Intuition and gifted design ability may lead to a successful practice, but this is not enough for a sustainable and profitable practice. A firm’s principal must make innumerable decisions about the practice’s focus and character by determining which markets, delivering services, means, methods and resources are necessary to shape what you do in a way that the customer values your services while also being rewarding to your firm.
A firms’ focus, and character is the objective of developing a business model. Most firms have shared the same business model for delivering traditional design services for many years. Today, the architectural profession is part of an increasingly, fragmented, competitive, and complex practice environment. Although you may desire to deliver traditional services in the traditional way, it is important to understand the complexities and anticipate disruption with changing trends affecting your practice—hence the need to understand the ‘design science’ approach to developing, managing, and implementing market changes for a firm’s focus rather than reacting after the fact. This session will examine the nine components to a structured business model and how it can inform your firm’s brand, which encompasses everything from; design sensibilities, values, marketing, methodology, and even behavior of the firm’s principals.
- Understand what a business model is, and why it’s important;
- Learn how to develop a business model for an architectural practice using the “design science” approach;
- Understanding the relationship between the Business Model and Branding; and
- Considering start-up budgeting for a new practice.
Domenic A. Meffe, B.Arch., OAA, RAIC, Assoc. AIA, OPPI
Domenic Meffe brings a broad range of experience in the areas of commercial, industrial, non-profit housing, institutional, and academic design. His extensive experience: from design concepts to construction and detailing that provides in-depth real-world knowledge. This experience includes planning and development work on numerous non-profit projects, perhaps as many as 100 commercial developments, and institutional projects throughout the province, including a provincial design award in 1995
OAA Architect, LTOAA $39 + HST
OAA Interns $29 + HST
Non-Members: $59 + HST
REGISTRATION IS CLOSED