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A/E Business Development, or ... The Things You Don’t Want to Do

TIME: 5:00 PM - 7:00 PM

It would be nice if work simply walked in the door without any effort. That’s not going to happen. But it can become easier to attract attention. Drawing from her four decades of experience in advising Architecture & Engineering firms and other types of businesses, Marilynn Mendell will present an organized method for developing a work plan to gain new business and retain old clients. The presentation will include tips on business etiquette, ways to increase the reach of social media and newsletters, and how to build a substantially larger audience.  Using an umbrella approach, Marilynn works with firms to incorporate marketing, public relations, networking, and public speaking into a successful package to help small businesses compete in today’s face-paced world.  A question-and-answer session with Marilynn will follow the presentation.

This program will introduce firm owners and leaders to an integrated approach to marketing for firms of all sizes, and the importance of strategic planning to business development.

Speaker:

Marilynn Mendell, President, WinSpin CIC, Inc.


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