Used effectively and appropriately, social media can offer tremendous benefits to the profession, both enhancing individual practices and promoting a broader appreciation of architecture among the public at large. With that in mind, members have an obligation under Regulation 27 of the Architects Act to maintain standards of professional conduct and practice. Additionally, Intern Architects and Student Associates on the path to licensure have an ongoing responsibility to remain of good character. Published by the OAA, these guidelines highlight key areas where social media and professional responsibilities intersect. If you or your staff engage with social media, make sure you carefully review these guidelines and apply them when appropriate, as part of your ongoing responsibility to uphold the professional conduct and practice standards of the profession.