2:00 p.m.‐3:30 p.m.

1.5 ConEd Learning Hours

What does the architecture office look like in the new digital age? Is a traditional office viable anymore? The session will reveal the reasons why the architectural studio is as important as ever and how it can be the key to attracting staff and clients. Jay S. Lim, the principal of 25:8 Architecture + Urban Design, offers a unique business model that is anchored in mentorship, marketing, and making money. Discover how the firm transformed the financial liability of renting office space into one that generates income and clients. Get strategies to adapt the architecture office for a flexible digital future. Learn how 25:8 made their office into a coffee shop and transformed the way they work. Discover how the 5:2:8 Creative Coffee Collective brought creativity and caffeine under one roof to build a better team, culture, and office.

Learning Objectives
1. Consider the value of a flexible work environment.
2. Evaluate the marketing effects of compounding business opportunities.
3. Consider implementing office strategies that attract the next generation of creatives.
4. Recognize the synergies to reduce office costs, while using it to gain exposure and new clients.

Jay Lim, OAA, OAQ, AIA, LEED AP, MRAIC, NCARB

Principal/Founder

25:8 Architecture + Urban Design

Jay Lim is the founder of the international and award‐winning firm 25:8 Architecture & Urban Design. His work as the design director has led to numerous publications and awards both nationally and internationally. In parallel to leading architecture practice, he has established himself as a well‐ respected educator and leader in the design and construction industry. He is known for his passion for developing the next generation of talent. He is currently an Adjunct Professor in Architectural Design and Building Technology at Carleton University in Ottawa. He has taught and been a visiting critic at Columbia University, the University of Waterloo, New Jersey Institute of Technology, Toronto Metropolitan University, and Conestoga College. In addition to his work in architecture and academia, Jay is also a successful entrepreneur who founded the acclaimed 5:2:8 Creative Coffee Collective and real‐estate development company, Ample Architectonic Assets.