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12CE - Social Media or Prospecting Using the Internet

07 May 2014 4:00 PM - 5:30 PM

1.5 ConEd Learning hours

This course will also be offered on Thursday, May 8, 2014 2:00 PM - 3:30 PM 

Course Outline 

Does your firm have a website? If so, what part does it play in your marketing efforts? Does your firm have a strategy to leverage the internet and social media tools to further your marketing and prospecting goals?

If you are like most architects in the real world, you feel overwhelmed when thinking about social media. Who has time to run an architectural practice, update and follow people on Twitter, and post to a Facebook page, in addition to face-to-face networking? The answer is few, if any. 

Fortunately, you don't need to be a social media maven to have real success. This presentation goes beyond social media, and focuses on a marketing framework that brings real, measurable results: attract more of the right kind of clients, get your firm recognition for the work it does, and nurture industry contacts. Focus on the avenues that bring results; forget the rest.

We'll look at two case studies of architecture firms that have leveraged the internet to get more of the right clients, and become recognized as subject matter experts. You will learn about the “internet marketing framework” and how this can compliment your existing marketing efforts. Finally, we will discuss ways that you can tailor this framework and apply it to your unique practice to help you achieve your marketing goals.

Learning Objectives:

  1. Understand the advantages and limitations of social media for architecture firms.
  2. Learn the elements of a successful architect's website.
  3. Learn how to define a clear set of marketing goals.
  4. Know how the internet can help you get more of the right clients with less effort.


Enoch Sears writes about marketing a small architecture firm and running a profitable architecture practice on his popular blog, BusinessofArchitecture. For the past 5 years he has studied how architecture firms can leverage internet tools such as social media to build a marketing platform that attracts the right kind of clients. Frequent topics on, include BIM tools, the architect's website, marketing for architects, and the practice archetype of architect as developer. He is the author of the book, Social Media for Architects.

In addition to, Enoch practices architecture in California as a licensed architect. He graduated from the College of Architecture, Art and Planning at Cornell University with a degree in architecture.