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The OAA retained the services of a strategic and planning market research firm to gather and interpret member, practice and intern information and perceptions in an online survey in late fall of 2011. The purpose of the surveys was to to gather current demographic information for the profession, and to gauge members’ satisfaction and needs.
The response rates to the surveys were excellent: 44% for members; and 23% for practices. (The intern survey was a portion of the member survey: Of the total 1,935 responses, 366 interns responded.)
The results have been compiled and Council has taken some time to review and analyze those results. We have divided the results of the survey into the following summaries:
We encourage you to read the results of all the surveys as a snapshot of the demographics of the profession as well as the thoughts of the members in general.The results of the survey will play an important role in Council decisions making process regarding the pursuit of specific initiatives, as well as programs and policy development. The demographic data is vital to our advocacy efforts within industry, government and other client groups on behalf of you -- the profession.
Thanks to all that participated!!